Start To Quality is a resource center for childcare providers as well as parents searching for childcare options in the Upper Peninsula.
Start To Quality had a website where resources and information could be found but they lacked the general awareness for parents to know they existed. We needed to first create awareness for Great Start To Quality. We had a short timeframe (3 months before enrollment) to do so we needed to make every dollar of our budget to work efficiently.
Client feedback from providers as well as parents was ‘excellent’ according to Deb Dupras, Program Director of Great Start To Quality, UP. ‘Partnering with Bennett Media Group brought our awareness to a whole new level for both our providers and parents.’ Google AdWords: Avg SERP position = 1.1 Total CTR = 2.70% Total Impressions Delivered = 19,737 YouTube Pre-Roll Video: Views (full :15) = 22,623 Total Impressions Delivered = 89.851 Targeted Pre-Roll Video: Views (full :15) = 19,605 Total Impressions Delivered = 85,239 FaceBook: increased following by 115%