We are very excited to announce that Bennett Media Group is now a Google Partner! This means that Bennett Media Group has met the performance requirements set by Google. By successfully completing these requirements we are able to better serve our clients’ digital advertising needs.
As you probably know, people are spending more and more time on their phones, tablets and other devices, making digital marketing more important now than ever. With our new Google Partner status we are able to manage our clients campaigns directly using the google display and search networks. We can place pre-roll ads (shown online before youtube and other videos), display ads, keyword ads, shopping ads and mobile ads. We are in touch with Google daily managing campaigns for our clients and ensuring we are reaching exactly who we should be. We have found that by cutting out the ‘middleman’ and managing our clients campaigns directly we are able to best maximize their budgets. We are able to get very specific in targeting demographics, topics, interests, remarketing lists and search keywords to ensure we are reaching their potential customers and not wasting money to reach those who they don’t need to reach.
A few recent stats from Google:
YouTube has 1.5B monthly logged-in viewers watching over 1 hour/day on mobile alone
YouTube reaches 78% of the US population and 90% of ages 18-34
Two-thirds of YouTube users watch YouTube on a second screen while watching TV at home
If you’d like to make sure that your business is showing up when people are searching specific terms or have your commercial play before popular YouTube videos, contact firstname.lastname@example.org. We are here to help and the options are endless.